Heart Rate Lab Report Essay Example

Heart Rate Lab Report Paper If the heart rate is measured before, during and after exercise, results will prove that he number of beats per minute is greater during exercise than when youre at rest; this is because the heart is working vigorously allowing the body to supply blood to the working muscles more quickly. The nervous system monitors the body and signals your heart to beat faster in response to increased activity. The blood is rushing around the heart to get rid of degenerated blood and carries back oxygenated blood from the lungs. The atrium and ventricle valves open by force circulating the blood going around the body. The time taken to recover is he amount of time it takes a persons heart rate to go back to its resting rate. Predictions It has been predicted that the more energy used by a person during exercise, the more increase cardiac output. Cardiac output cannot increase indefinitely, primarily because of the available filling time shortens as the heart rate increases. Another prediction that has been made is that the heart rate will depend on the pace the individuals are stepping at. The quicker the pace of the exercise the more the heart rate increases which would mean the longer it takes he individuals heart rate to go back to normal because they are using more energy. Before you begin to exercise, your heart rate increases slightly due to a general rise in sympathetic activity as you think about the work out ahead. When you exercise your muscles tend to move more energetically, than when you are at rest. Their metabolic rate increases. They need more energy, so they produce more of the chemical energy molecule TAP. TAP stands for adenosine troposphere. You need oxygen to produce TAP so the more TAP you produce, the more oxygen you need. Materials: * Two steppers * Two Stop watches Writing utilities * 2 pairs of trainers Method of experiment The mini exercise will be done at three different intervals and the minutes will increase each time they exercise. During the exercise it has been decided that the participants both will do the stepping workout. The picture below will demonstrate how the exercise will be done. We will write a custom essay sample on Heart Rate Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Heart Rate Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Heart Rate Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They then will do this for one minute, wait till their carotid pulse is back to its rest rate and then for 2 minutes, again wait for the pulse to fall to its normal rate and then carry this out for the 3rd and last time for 3 minutes. START I FINISH Google images Step 1: You start off by measuring the rest rate of the two volunteers for 10 seconds and then timing the figure by 6 to find out the beats per minute. (15 * 6- 90 beats per minute) Step 2: The contestants then start the activity for 1 minute. After completing the first 1 minute of the exercise the carotid pulse is then checked until results show hear rate has gone back to its average. Step 3: This is repeated again for the 2nd time. The volunteers do the exercise for 2 minutes. Again, the results are recorded and time it has taken the individuals heart rate to go back to its normal rate. Step 4: The process is repeated for the third time. However, this time it is done for 3 minutes to see how the heart beat varies with intensity of exercise. I Rest rate | 1 minute I Time taken to recover | 2 minutes I Time taken to recover | 3 minutes Time taken to recover I Shaman | 90 BPML | 132 BPML | 3 minutes | 144 BPML | 13 minutes | 150 BPML | 15 minutes I Amasser | 90 Bpml 132 BPML 1 minutes I 150 BPML | 13 minutes | 156 BPML 1 minutes I Results: BPML (Beats per minute) Discussion The results are indicting that Shamans and Masers resting rate was the same before working out. After exercising for 1 minute on the stepper, results showed there was no difference in the heart rate of both contestants. However, the second time when the activity was carried out for two minutes, Masers heart rate increased more than Shamans although they were doing the same exercise at the same stepping pace. This could be because Masers body is used to the demand of energy whereas Shaman doesnt exercise much and her body is not used to the change. Amasser eats Fiber-rich foods like oats, whole grains beans and citrus which helps the system flush out cholesterol. On he other hand Shaman likes eating her junk food which builds fatty deposits which causes her heart rate to go so high because of the demand. Both of the contestants height and weight was different too which could be another reason why the heart rate is different. Other reasons why Masters heart rate may have increased more than Shamans could be because due to dehydration. Results show even though Masters heart rate is higher than Shamans, it recovers more quickly. The recovering heart rate is the number of beats per minute the heart performs after exercise. This value is an important measure of articulators fitness, since people who return to resting heart rate faster have a more efficient heart and are at lower risk of cardiovascular disease and mortality. Conclusion The predictions that were previously made are supposed by the data. The more energy a person is using during exercise, the more the cardiac output increases. The second prediction, the faster the pace of the exercise the more the heart rate increases. This depends on how much the individuals body is used to exercise regimes.

How to Use Wikipedia in Writing Your Academic Paper

How to Use Wikipedia in Writing Your Academic Paper Wikipedia is arguably world’s largest knowledge repository, with millions of entries on every thinkable subject. It is arranged in a quasi-scholarly manner and at first glance raises no doubt about the credibility and quality of the information. Many students take the information presented there at its face value and often get penalized by their teaching institutions. The matter is that Wikipedia is called a ‘free encyclopedia’ meaning that anyone in the world can sit down at his or her own computer and contribute to the general body of information there. Here is what Wikipedia says about contributing articles to it: â€Å"Just about anyone can edit almost any article at any given time, even without logging in†. Consequently, the biggest problem with using this source is information credibility. The credibility of information is one of the cornerstones of academic writing – every claim that is being made in an article needs to be backed up with an evidence. Such evidence, in turn, should rely on the research data obtained in the course of an academic inquiry that has to be realized according to fixed rules. Now, getting back to the ‘free encyclopedia’ there have been numerous cases when students got misguided by using information that was freely available online. As a result, teaching institutions have blacklisted this resource from credible sources of information, tagging it as ‘inappropriate for scholarly writing’. If your school hasn’t made an explicit ban on this source of information, most likely there is an unspoken agreement to avoid it, so double check on it before commencing your writing. The fact that Wiki has been banned from academia appears to be bad, yet everything is not as bad as it may seem. You may also like these articles: Research Paper Term Paper Help Writing a Book Report Cover Letter Writing Service Curriculum Vitae Writing Custom Essay Writing Dissertation Writing Service Know How to Use It: Look for Primary Sources Just like about a ‘regular’ encyclopedia, Wiki attempts to back up its claims with references for greater credibility. The vast majority of articles there contain a special â€Å"References† section that is quite similar to the â€Å"References† page of any scholarly entry. However, unlike a recognized scholarly source of information, the â€Å"References† section of the ‘free encyclopedia’ contains references to various sources of information, including both scholarly books (articles, research etc) and less reputable sources like blogs, websites, forums etc. While doing preliminary research for your assignment, you should be able to easily collect some primary data by just looking at the â€Å"References† section of Wiki. It will most likely give you a good list of primary sources to work with. Primary sources – are those sources of information that contain results of the actual research, and usually contain all attributes of a scholarly piece of writing, including abstract, literature review, methods, results, discussion etc. This is the kind of information you should be looking at – open the references and look at their abstracts to determine whether they meet your needs.   Once you find what you need, you should take a look at the â€Å"References† section of the article you are interested in and try to look them up online. It will be the second iteration of the reference analysis in your paper that will give you the information you will need for writing your paper. It often happens the references are made in text format as opposed to the convenient hypertext format. In that case, go ahead and copy such information as the name of the author, date and name of the publication and try to search it online. Chances are – in 8 cases out of 10 you will find the article you need. How to Cite Wikipedia If you are writing a scholarly paper, you are not allowed to cite Wikipedia – full stop. The trick to citing this information is citing the actual primary source of information, but not the Wikipedia entry itself. For example, if you are writing about Diabetes Mellitus and need to mention the role of Statin as the trigger of Diabetes, go ahead and select the reference that stands next to the word â€Å"Statins† – you will see it has a reference to a piece of research by Sattar, Price et al. (2010). By doing so you are backing all your claims with references to reliable sources of information. The â€Å"free online encyclopedia† is a reliable source of secondary information and should be avoided in your academic writing. It can be of tremendous help when you are doing some preliminary research and are looking for research results and scholarly investigations that scholars did earlier. By simply looking at the references section of the Wiki article, you will be able to get a good number of reliable ‘first hand’ information with consistent results and credible authors. Citing Wikipedia directly is not allowed, however citing primary sources is a nice workaround that will cause no objections.

Assignment #3 Research Paper Example | Topics and Well Written Essays - 1250 words

Assignment #3 - Research Paper Example For men of the medieval age, there were only two types of women, the blessed ideal and the woman of the world. While the Wife of Bath is worldly in the true sense of the word whichever way it is interpreted, the Knight’s Tale illustrates peripherally the ideal of womanhood as it is represented in the figure of the Amazonian princess Emily, sister to Hippolyta and sister-in-law to Theseus. The differences between the ways in which these women are portrayed are vast, not just in the types of women they represent, but also in the method through which their stories are related. An example of the change in voices can be seen in a comparison of the Knight’s Tale and the tale of the Wife of Bath. The knight, a man of great wealth, reputation and honor, fills his speech with the courtly manners and chivalric actions that are a central part of his world. His story is full of the importance of honor and oath-taking among men of the nobility. Theseus swears to hold the two nobles Arcite and Palamon prisoner forever, but changes his mind upon the pleading of a friend for the one and the noble escape of the other. Arcite and Palamon swear brotherhood forever, but quickly forget this oath when they each fall in love with Emily. In this sense, Chaucer exposes the hypocrisy of such oaths in the face of the chivalric conception of love, regardless of the knight’s conception of these actions as of the highest nobility. In the Knight’s Tale, Chaucer defends the ideal of womanhood in a courtly story of love endured, fought for and finally won. Throughout the story, the object of affections is the innocent Emily, sister to Hippolyta who is wife to Prince Theseus. Emily is described as a perfectly chaste maiden, going about the typical activities of a well-bred girl, collecting flowers, walking or simply moving about the house.

Skill Plan - Management Skills Assignment Example | Topics and Well Written Essays - 1000 words

Skill Plan - Management Skills - Assignment Example Nonetheless, I have understanding that these goals are highly achievable, though not without required level of skills and competencies. Moreover, in order to facilitate achievement of these objectives there is need to develop a plan that can facilitate acquisition of complementary skills. Therefore, this paper will focus on discussing an outline of five-year skills development plan that can assist in fulfillment of my vision for my career or professional life. 2. Skills and Competencies Required to Fulfill this Vision Some of the skills and competencies that are required in order to fulfill this vision are determined through realization and identification of objectives involved Furthermore, I should focus on creasing self-awareness, which will serve as a pertinent element in good management and leadership in the future. In this case, I have to spend significant amount of time in acquiring experience in the field of business and fashion design. Most significant way of acquiring requir ed competence concern developing of substantial foundation of knowledge by understanding of basics from my degree program. Therefore, this competence will facilitate increase of ability to cope with rapidly changing business environment. Conversely, I will consider increased need for integration of business and advanced technology in order to increase efficiency in decision-making. Apparently, I find it necessary to have increased competence in application of technology in order to form a basis of developing competitive advantage in my future business. On the other hand, in order to achieve set objectives, there is need to develop significant understanding of required interpersonal skills (Johnson, 1999). In this case, interpersonal skills will assist in with dealing business associates and employees in order to facilitate successes. In fact, I have understanding that interpersonal skills that I will require as a manager include effective communication, listening, non-verbal skills (Eunson, 2008). Besides, these skills have a significant contribution to management of business in order to facilitate its success. I will also seek to develop other interpersonal skills that will enable formation and management of teams and groups that can facilitate effective implementation of business strategies (Honey, 2001). Moreover, some of the other relevant skills that will require for succeed include; time management, setting of objectives, decision-making, conflict management and effective negotiating (Thompson, 2001). For instance, after acquiring these interpersonal skills, I will have ability to resolve conflicts that would occur within the organization or with other business partners (Bolton, 1998). In addition, negotiation skills can also assist sealing significant deal with business associated that will improve performance of my business (Thompson, 2001). 3. Evaluation of Proficiency in these other skills and competences at the present time, and summary of progress made on your nominated skill this semester My interpersonal skills and individual’s awareness are the starting points required for management and leadership in a team. In order to realize the effort made towards achievement of set objectives, there is need for an evaluation of proficiency concerning the skills and competencies now, thereby giving summary of progress. Now, I have realized the significance of ensuring that I am up to date with relevant information regarding my field of study. I have been

Russian Environmental Policy Essay Example | Topics and Well Written Essays - 1500 words

Russian Environmental Policy - Essay Example People's health continually worsens. The middle age of men for last years has made only 68 years. Each tenth child is born intellectually or physically defective owing to abnormalities at genetic level. In the majority of industrial regions of the country one third of inhabitants has various forms of immunologic deficiency. According to World Health Organization (WHO) standards people of the Russian Federation is on the verge of degeneration. A great deal of territory of the country are occupied with zones of ecological disaster and extreme ecological situations. Only some small part of inhabitants of towns and little villages has a possibility to breathe the air, which meet the requirements of quality standards. About 50 % of potable water consumed by the population does not answer any hygienic requirements. The list of similar data is extensive enough. Until recently in Russia in general there was no state policy in the field of ecology. Russia inherited a legacy of environmental problems from the demise of the Soviet Union in 1991. 'The Soviet Union's emphasis on industrial production and blatant disregard for the environment has left Russia grappling with numerous environmental problems. ... Furthermore, Russia's ongoing transition to a market-based economy has meant that the government has been strongly disposed to promoting economic growth rather than environmental protection' (EIA, 2004).Such a situation becomes inadmissible during transition to market relations when ecological and economic interests come into conflict with each other. There is a necessity to bring to the norms of the ecological law of the Russian Federation for the conformity with the norms of international law. It assumes the development and acceptance by the Russian science and law the most effective international concepts and ideas in the field of environment protection.During the past decade, the disastrous effects of Soviet development and industrialization policies have come to light, raising awareness in Russia of the need to protect the environment and prevent future damage. It should be mentioned that Russia has made a progress in addressing the Soviet environmental legacy. According to last international summits among priority directions in the field of activity connected with an environment following three directions come to light: management of natural resources as a basis of eradication of poverty and steady social and economic development; maintenance of population with pure water and protection of water resources; preservation of a biodiversity. Following these directions, priority in universal scale, Russian Federation has worked the priority issues named in three Russian documents of a national level: The Russian State Ecological Doctrine; National Biodiversity Conservation Strategy; The federal targeted program Ecology and Natural Resources of Russia (2002-2010) From

Examining The Structure Of Bollywood Focus Media Essay

Examining The Structure Of Bollywood Focus Media Essay In the literature review the topic of Bollywood Focus is a structure the clear idea for answering research question analysis In this project. That what the Bollywood focus the subjectivity? What speciality in it ?. Further each and every topic demonstrates how the Bollywood exposes and fit into research questions and how socially the movie RDB constructed with critical implementation of spectatorships. The literature review of this project will describe the production of Bollywood and it composes the story and subject ethical values. The project is interestingly makes analysis of Bollywood from past to present contemporary world. Further the research analysis of each topic is research from the reference of books, web articles, movies. This project motivation is First to shows and interesting study of Bollywood industry. how it specially dominates and maintaining it value in global level. Like to describe Bollywood reputation and interesting facts of Indian culture, traditions. Of cou rse my special interest in cinema studies especially Bollywood movies how it reach in global level by its construction. And to focus the Bollywood subjectivity into social and political contexts in it. The topic of Narrative analysis and discussion of Bollywood in melodrama, how the story constructs and conveys the subjectivity and ideology of Hindi movies captivating in past to present with movies by example of social family values, the style. And in second topic of Bollywood focus the differentiation realistic and commercials movies, it describes the how Bollywood in narrating the story of in mode of realistic and commercials masala style. What i film personalities and audience view in the commercials and realistic movies in Bollywood. Which is important method to take Bollywood in global methodology? Which is essential and most fascinating among audiences and best method realistic is or commercial (masala) movies? This reaches to global level audiences and further the topic structures into focus and motivates ideas for research question and answers to find the what the ethics of Bollywood reputatio n among global audiences are. next topic will about Bollywood reputation among global audiences how the Bollywood raise its ethics? How the globalisation slowly impacts the trend and analysis of global audience view in Bollywood. And researching the how Bollywood fascinated among global audiences by constructing the cultural identity. The last topic of this literature review is about film Rang de basanti RDB(Paint it saffron) which is perfect and fit to research analysis for the project theme and structures the answers for research question analysis of Bollywood in social and politically exposed in realistic approaches how the movie entry into global debate. The movie RDB clearly constructs the ideology of Bollywood into its international level. In overall this last topic will be study about movie values and methodology. The classification of theory in institution mode of representation(IMR) into Bollywood concepts are ethical values in social and political values. The topic is just a analysis of film contexts qualitatively and discussion and argument of realistic issues methods. So in overall conclusion will quotes the brief ideas about contemporary Bollywood into social and political contexts by its ideology the rest chapter about research methods will be answering the questions in analysis of literature review and clearly mentioned its formation of subjectivity and analysis of IMR applying in the RDB with one film sequences and applying of concepts and theorys like Discourse analysis in denotative and connotative approaches. How the movie RDB communicate to audiences and reputation In Bollywood. And in last chapter will contains the conclusion of Bollywood in global level and analysis of social and political values. Thus the literature review motivates and helps the research methodology answers an d interestingly to demonstrates Bollywoods values in international Markets. Let us see the analysis of literature review topics discussions and authors arguments about Bollywood before analysing research methods. 2.2 BOLLYWOOD FOCUS From past Bollywood is focused on commercial Masala films for increase the economical status and social contexts entertain audiences with songs, masala and stunt sequences. Author M.Prasad suggests that Hindi movies structures it ethics into cultural spectrum into social and political contexts. The speciality of Bollywood is content of stunt, dance, traditions and social values. The significance of historical factors and Post colonial and nationalism is main core of Ideology in Bollywood (1998). The Indian audiences in Bollywood is mostly very emotional and very much tempted to film and films stars such like they involved in star promotions, star clubs. Most of films from Bollywood is represents the institution mode of idealization and male gazes with showcase of female gaze by glamour and there is shade of dramatically contexts. The promotion of movies, Ad-banners, posters in wall ,advertising and product ambassadors of stars, which emancipates and makes the feel to Citizens about t he movies in culture of India (Rangwala, 2007). Interestingly to say Author Umesh Gupta a vice president of whistling woods Film school has analysed a Bollywood into the musical culture that I accept the authors arguments The familiar way of Human values and emotions is reason of life The popular culture of India people in society for expressing excitements or to mourn Indian peoples use to consume music and songs. Author Gupta mention that is music in Bollywood to refresh and boost audience mind which keeps you hale and happy and songs are effective pattern process and otherwise it is vague important for vanish of emotional story. Furthermore author pointing that in Society of India the culture and social subjects are strongly effective and exposed in Hindi films. In dramatic condition of story music and dance are Become essential content in Bollywood. of course that is the progress of Hindi movies ideology (2011). The ethnicity is somewhat structured and it qualitatively theorised in the perspective manner. The focus Bollywood is attracts the audience and makes them entertain with songs, dance. And the thing is to say the Bollywood dance is the famous. Author states The paradoxes of Hindi movies is a fragile and keeps you mind refreshing and active method. The concept and narration of movie will focus into many stories which will compose and arise into many characters but not real. The classical narrative films in Bollywood are in gender and race spectatorships in 1940s to 60s. In India there is very much bad beliefs in Hinduism and the worst religious beliefs in Hinduism targeting female theories. Now we are saying that child abuse but in early in India there was child marriage in Hinduism which the marriage is been soon done by age of 12-15 for both genders ridiculous factors. And sathi it means if husband dies in Hinduism the women to will be burnt with husbands dead body. These are worst s entiments and beliefs in Hinduisms. And the movies against religion aspects of Muslims and Hindus. This is because of psychological behavioural beliefs and sensitive of people in religion in India. (Bose, 2006. If we see Bollywood films in early the star on male gaze is mostly structured in dramatically and postcolonial period. The classical narrative films that time create the social and cultural context in society. And also the films like Mother India, Mughal -e- azham and Gandhi are some films which make revolutionary and classical narrative melodrama. The stars and sequences will create an emotional impact of films. The spectatorships for films and media are promotions of social and political awareness. If we see Bengali film industry mostly all films are in melodrama and focus the low class society and realism in the movie. The noted and famous director Satyajit ray films the stories will be targeted the poor society and the films are artistic type. And he was the first Indian director nominated for Oscar by his direction ethics .Institution mode of representation in Bollywood films are very much structured and consumed foreign products nothing other than Hollywood (Hayward, 2006). The domain role of international affairs in India in early time is assumed and consumed in Bollywood till now. The consistency of Bollywood films in early time was very much criticised in modernistic values. The melodrama films that time is very much involved social spectatorships and ideology of making own style in Bollywood. Then after rajkapoor films the Bollywood makes it style into bit commercial fictional type of films means commercial cinemas (Bose, 2006). Even though there is story the star makes their own identity style in films. (Virdi, 2003) says about Bollywood That feminism is been slowly attracts with glamour sexuality to theorise the subject of voyeurism and male gaze. The India which the films mostly rely on the melodramas in early because of political consistency and British leave in India at 1947. The films mostly exposure of patriotism and slogans in films like Bharat ma ki jai, jai hind. So the films storys against British rule movement and making awareness about patriotism. And mostly the subjectivity is historical construction to structure the ideology in Bollywood industry. So (Bose, 2006) explains the perfection and describes about how Bollywood makes its nationalism and social reforms and formulas implemented and manipulated in Bollywood. The topic interestingly describes the Bollywood cultural critics and ethics of movie values and personalities from past. How the politics influenced from Bollywood pre and post independence. How the Bollywood synchronize and analyse the audience and brief historical construction from past. The source of (Bose 2006) gives the idea about Bollywood industry into social and political construction for this research project. Further from analysis from this project focus on the narrative and melodramatically ideas and perceptiveness of Bollywood in global level. NARRATIVE, MELODRAMA OF BOLLYWOOD The films of melodramas are mostly on based on true realistic Storys and incident and some of them are most controversial. The spectatorships is based on mythological and true narration that time. But now slowly the narrative style into commercial Masala likes presentation of films and dialogues delivery from stars The body language of stars and performance is very praised by audience that time. The films that in mid 80s are targeted the male gaze and spectatorships. But if we notice in deep concentration the performance will be mostly inspired from Hollywood casting style. The theory of classical narrative in Bollywood is very much modified and changes into global perceptiveness because of audiences preferences. Spectatorship of Bollywood industries are the realistic film subjects and exposure of sensibility and personal appetite in this space, from one person to another and screening to another of various films response to each film in the space of cinematic experience in ambiguity . It is often difficult to grasp the relationship between the expressive and the narrative way of explaining any films. Let us consider Bollywood movies, wherein it is assumed that song sequences depict the expressive function whereas either the picture or the dialogues depict the narrative part (Hsu). According to Gregory Booth (2000), The music scenes of the Hindi cinema visually and verbally express that which Indian social norms would otherwise define as in expressible. it looks like Booth is readily bridging the gap between film aesthetics and Indian social reality. in this assertion the spectatorship of the Bollywood movies how we comparatively varies the non music and music scenes in the films are subsumed and socially contexts in mediating role(2000). The melodrama is the essential in Bollywood those days. Most of movies is song are narrative and montage shots which is meant by symbolic shots we say is mostly structured in Bollywood. The contradiction of melodramas are with some commercial elements is somewhat creating emotional impact to audience in from past but now it different the movie mostly follows the feminist and western theory. For example Mehboob khan who took the mother India a classical narrative films have been change the Bollywood film industry into realistic and classic art type films with the story is about revolutionary and poverty in India. The story focus on the Radha (Nargis) who is struggling from political influence and economical situation of family and revolutionary during independence time.. in early margins actress was fascinating and everlasting in Bollywood films and mostly attracted by audiences. The is sketching of narration is working good and punctuated in some gruelling parts in the dance concepts in Bollywood movies. In post colonial India from rapid transition period of early 19 centurys the Mother India is melodramatic All times and Directors magnum opus. The conveying of tradition, family, patriotism and love is most importance and enthusiastic in south Asian cinema. The movie focus about struggling of Peasant family rich and vivid in Indian arts natures and the musics framed into it. The movie Mother India is melodramatic in Indian cinema all time. The movie three hours will treat you one of best movie in Indian cinema ever made and its too demanding among audiences in Bollywood for those who passion in cinema theorys. According to Bollywood industry The ethnicity contexts are very much remorseless in some religious aspects in melodrama if we see like to say that in French cinema in mid and present period of time the modernization and French revolution is increase of modernism which is manipulated in melodrama. Early the narrative and melodrama which is targeted on feminist theorys such as focusing on women sentiments beliefs and some social evolutions. The popular culture and consumer culture which is mostly would attract the audiences. During the Second World War 1950s the cinematic melodrama is noted and preoccupied Bollywood makes an attempt to sense of modernism and spectatorships and family subjectivitys (M.Prasad, 1998). The modernization and social and political contexts are well said in Bollywood narrative films. For example film Jodha Akbar this historical and romance narration film in 16th century is about a Mughal emperor Akbar (Hrithik Roshan) who is in love with Jodhabai (Aishwarya Ra i) Hindu girl and raj put princess gave birth to marriage and love and political aspects in the country and rule between both religious communities. In this three hours narrative film the spectatorships of cultural and modernism and realism is well structured and criticized. This narration film perfectly sketches the male gaze in absolute and traditions of cultural dominance and also classical narration with songs. The movie is directed by Ashutosh Gowariker director of Lagan and swadesh which is very much criticized and the three of his films mostly focus on narrative spectatorships about Indian cultural and traditions. And the music narration is by academic award winner A.R.Rahman which is everlasting classical music in films. The music which brings out the patriotism, religious aspects and the cultural dominancy in three of the films. So narrative films in Bollywood are mostly structured with songs in perspective manner. REALISTIC AND COMMERICAL (MASALA) MOVIES The Masala (Mixed of spices) film is the most mainstream films not only Bollywood mostly attracting audiences through songs, dance, comedy and love. This is because the audiences psychological impacts and development of business consistency and contexts and also huge hit of success and super dooper hit . For example I like to say that movie which makes high debate among audiences in India Dilwale dulhaniya le jayenge (directed by Adyta chopra and produced yash chopra stars is Shahrukh khan, kajol and amrish puri the movie is still in running in theatre due to fabulous songs and romantic love story. This films has not only in India also has mega hit reach in global level. Which makes a high level income not only from production side also it attracts the whole Bollywood industry. Not only Dilwale dulhaniya le jayenge but also movies like Kuch kuch hota hai, lagaan are some famous Bollywood movies which is mostly attracted to global audiences. The team of yash chopra, aditya chopra and Shahrukh khan are structured to mass audiences after the huge hit of these films . Not only in film production also has music production had the songs reached to global level (Sarkar, 2008). The music of this film has become like a national anthem for audiences the period of time in 90s when the film releases. The movie breaks records in Bollywood industry. But realistic films like Black, Taare zameen par, are also some movies which also become good response from audiences. (Nita, 2007) Author mentioned that But hypothetical to say about audiences psychological statement about movies. Most of Bollywood audiences have passion on commercial masala films because of cultural identity. So most of films directors like Karan Johar, aditya chopra and many more rely on the commercial elements in films for making good movies in Bollywood also for development of business and make cultural and social contexts in India . Realistic movies is nothing but a movies which has social message with value of story which characters is feels like normal costume and shade of some real feel in it. For example if we see directors Shyam benegal, sanjayleela Bansali , Ashutosh gowariker or Madhur ba ndharkar films are mostly 90 percentage of realism is structured in it. The voyeurism is very much claims and recognized and criticised in the both gender spectatorships in their films. But the narrations of films are mostly through songs. The half percentage of story is narrated through in songs in some of both realistic films and commercial masala films. And in commercial cinema mostly the art direction which is production design is highly expensible set in the Bollywood movies. The panoramic Indian Bollywood cinema slowly changing its ethic into global casting in commercial cinema is targeted on the both gaze of audience. Interesting factors about a Bollywood Author Madhava Prasad states in the book ideology of Hindi movies analysed the consumption of audience that Mostly realistic films in Bollywood are much idealized into classical methodology but present it is modifying and manipulating into global debates. The realism in Bollywood is also has 10 percentage of commercial aspects in some Bollywood films such like a songs sequences or comedy. For example if see In Film Fashion directed by Madhur bhandharkar was very much portrayed in realistic with commercial element songs. The story is about a girl who entered has passion and ambition to become a miss world entered into fashion industry and how she was coping well into industry, like her struggle, happy and sad in this industry falls in love with designer and models and how she overcome from chaos and succeeds. This story focuses into realistic happening in fashion industry and targets the real characterization of women in fashion industry with melo dious songs and romance in it. I would like to say that Hindi movies are mostly rely on songs, music into narrating of story. It is commercialistic identity of Indian cinema that audiences preferred in it. This is because comparatively like to say about mostly our mythological tales like Mahabharata, Ramayana Hindu mythology tales there is commercialism in the mythology tales. As a present generation we dono whether there is a Real tales about Rama (god) is there fall in love with sita (Goddess) and villains like Ravana a villain character who traps the goddess and Rama as protagonist who saves his wife sita (godess) depict as heroine and destroy villain from tale which happened a decade ago before 1000 BC. But it is true. Tale categorise of Sad, happy, love and of course lyrics of good classical music in it such as praising love a divine and praising hero like that. Still hindu people has superstious beliefs the story and depict the chareters as a god. (Virdi, 2003) So commercialism is categorised from early of generation so this strategy rule is followed in Hindi cinema till now like hero falls in love with heroine and romantic imagination songs and fights with villains character like Ramayana tale . But realistic movies have different opinions in it. The feminist theory in Bollywood is mostly in voyeurism of female spectatorships in the Bollywood representation and spectacle. From Early Rajkapoor to Amitabh Bachan the commercial is very much structured into high level spectatorships to audiences consistency (Virdi, 2003). But most of the movies in Bollywood if we see the most essential and importance given to male gazes such as Hero is the only man to do extraordinary things and attracts opposite sex heroines by his heroism, body language, costumes and he fight for her and saves from villain. The male dominance is very much focused in major Bollywood films not only Bollywood all Other Indian cinema too. Most of Hindi commercial films are based on the imaginative spectrum of ideology. States about realistic movie in Bollywood that in a website UTV motion pictures Producer Mr Ronnie screwala states that The stars like Shahrukh Khan, Amitabh bachan, Saif Ali khan will modifies into different scenario opinion and options together sensed About a movies would have its good promotions and response would work in the box office.meanwhile the other Bollywood celebritys reluctant and looking forward for formula movies but at present the innovative aspects like scripts pull the audiences to the movies by thier promotions for example the option of choosing the scripts makes Shahrukh, amitabh bachan, Abhishek special kind of work involvement (Singh, 2006). so obviously thats the Idea and shaping the audience mind to see what the newer things and aspects. but major players are in motive of making money instead making good films targeting international markets making commercial movies not real movies so the stars are not willing and less courage to do innovative script like this. so the star value does the good ethics from past but now Bollywood is slowly changing. Due to decreasing of view on scripts and most film personalities didnt have the potential aspects going beyond the realistic approaches and bit fear to do a innovative good real cinema so they indeed of making formula commercial masala movies. so There is no any strong impacts or real cinema from previous directors so they are involved in making a commercial masala movies and star value movies and of course It is very easy to get casts and crews directors, producer who are focusing on cultural and fictional movies. so audiences are obvisolly focusing on this tasteful manner.Th e present things slowly changing towards to making good realistic movies and Bollywood industry had developing in into many revenues and from international markets from present conditions. so the things like long conerversation and presentation and performance of stunts , dance have slowly modified into a innovative screenplay. The realistic things are appreciated in movies.. So from analysing this qualitatively the producer speech that his view about audience is very much obliged to Bollywood industry it seems. And his taste of realistic movies in Bollywood like how oringality is been sketched in the Bollywood films and how star have been coordinate and opinions on the realistic movies. There is strong social message in Bollywood realistic movies which has the view about contexts of socialism and voyeurism of both gender spectatorships represents in hindi films. But some producer will prefer commercialisms in Bollywood because of to increase the economical status and revenues by producing commercial Masala films with production star value films for example films has big star in it and has generically value of songs, stunts and punch dialogues from stars and songs location aboard like Australia, America. And most of the producer will dependent on stars and produce high budgets films to increase financial status and trade in Bollywood industry. this is fro m early to present generation (Sarkar, 2008). But in current generation it slowly modifying and developing and films focused on originality storys and stars like Amir khan, Shahrukh Khan, Abhiskek Bachan come forward for realistic films and taking Bollywood into international level. But major of audience in India still have a passion on commercial cinema but it bit modifying. In my opinion both commercial and originality is cinema is important. of course We should take any originality storys into commercial we because there should be independent identity for every films. So overall conclusion the real and commercial films in Bollywood is hypothetical judgement from audience and Bollywood should focus on realistic movies and Indian government and directors and Bollywood celebritys should come forward in production of good realistic films not only in Bollywood also in Indian cinema. So next we are going to see about cultural identity of Bollywood cinema and in India with example one movie analysis related to theme and feminism portrayals and cultural identity analysis and research in Bollywood films with social contexts. 2.4 GLOBAL BOLLYWOOD AND ITS AUDIENCES The Bollywood has the individual reputation among other cinema in not only in India also in global level. The Bollywood has some high influence and passion among some global audiences by its identity of culture, genre, particularly songs, dance and celebritys in it. The perceptiveness of global audiences was very much structured in the commercial spectatorships of Bollywood films. Bollywood has massive global audiences particularly for music. So these types of quality films show the Bollywood into global reputation among audiences such like value of stories and songs. And mostly songs, dances reach the Bollywood into global level. I would like to Thank Mr Danny Boyle director of film Slumdog Millionaire which makes a Indian music director Mr A.R.Rahman to win 2 Oscars and take an Bollywood industry into global level. The songJai ho reach to global audiences to win Oscar. The movie which is nominated to oscar second time was Lagaan2001 which makes Bollywood into excitement the story f ocus on british rule in India. Then Movie Devdas2002 high budget film in Indian films which is romantic melodrama. Here to know that RDB is the movie entered the Golden globe award in year 2006. This is first individual mainstream movie to golden globe awards. This is really proud of every Indians. And A.R.Rahman is first Indian music director to get an academy award in India. The Bollywood is very much focused on international market to develop its social and economical contexts. Not only Bollywood movies also the celebritys and personalities who is reaching global films for example Indian actresses And yesteryear miss world Mrs Aishwarya Rai Bachan who acted in many foreign films like pink panther, Pride and prejudice and Mr Ben kingsley a British actor who acted in film Gandhi . So these international exchange are some examples how Bollywood reaching into global level. Bollywood is slowly modifying and changing formulas and entering into global level market and in many film festivals and awards. Majorly, Indian film industry especially the Bollywood has immensely developed the production rate value. Also the depth in value of the film has been depticatedly improved parallel to the cinematography and the box office. The popularity among the Indian cinema has been dramatically improved within the film industry that let to the pride which is clearly visible in the U.S and in Europe. As for the above, the movie business is rapidly changing by the Hollywood which is having an economical change towards the film industry. The current cultural globalization is the revrse process that leads to the formation of a wuality Bollywood industry and the context so its now just one way traffic. In the Indian film industry the economical trading market was embedded in the west as the values were derisive, additionally that made way to the maximum profit in the Bollywood industry worldwide. In the business i.e., the cinematic trade has some tricks to be followed which may makes gain or lose some value. In overall global Bollywood trade the UK and US has the good response in Hindi movies industrys. We can say it is because of passion those who have cultural heritage and sharing. And in 19th century and present century most of Bollywood films are shooted and taken in London, Australia , America the films like Salaam Namaste, taken in Australia, Story about a couple and My name is khan in America and many more. So this shows how Bollywood influence into international criteria and its contexts. Even the culture in Bollywood movies to change into western cultural debates by most of English dialogues, costumes, lifestyle. So this shows relationship among global audiences. and in TV programme about international market in Bollywood about that I strongly to say Bollywood is slowly changing into global audiences by titles, by English lyrics and songs. For example 3 idiots, Blue and My name is Khan which is best to recognise for international audiences. And also songs in western culture and English lyrics in it. Karan johar the director of My name is khan is the director to involve global culture in Bollywood cinema and his most of his movies will shooted in America, Australia. His movies mostly rely on western culture. Not only karan johar from all directors in Bollywood focusing on international audiences to have high consumption of international market to take Bollywood into global level audiences. So this shows the exposure of how Bollywood have been structured into global level markets and audiences. The Bollywood has the special focus of cultural identity and patriotic contexts in movies like said before topics. In this topic the going to see analysis of how the Bollywood structures the cultural and patriotic diplomacy with analysis of one film and a discussion of one sequences and with institution mode of representation and spectatorships and comparatively research and analyse the film with any one or two films. And overall film contexts and research how the film reaches to global level. Most of moral is structured cultural and patriotic films in Bollywood. But the American culture (Americanization) which makes the in major young peoples in Mumbai and many states in India into deep controversial and conflicts things for Example if we our Indian culture in olden days. The traditions of India like Mumbai, Delhi, the female is mostly family oriented and dependent on male spectatorships for example the dress codes are chudithaar, sarees, pyjamas. But its totally changing now into A merican and global culture (Pendukar, 2003) . The social contexts in India are very much pleasant even after the independence after British rule in India. The author Bhaskar sarkar analysed the cultural Bollywood in journal of Melodrama of globalization in cultural dynamics that time the culture was very much structured into socialistic and communistic and patriotic contexts. The female and male both gender has the respective mode and represent the best aspects and contexts in 70,s 80;s and 90;s but present generation it is totally change into American culture and globalization. I strongly to say the Americanisation and Hollywood representation is very much effective and dominant into Bollywood (Sarkar, 2008). This is due to exchange of international perceptions, and many socio economic developments. Mostly IT (information technology) industry has involved in every affairs of Indian culture, consumer and popular culture and its dominant and change and strongly dominant to many aspects. Such as now present generation both male and female a

Aviation Essay -- essays research papers

There are several factors that enabled Wilbur and Orville Wright, two high school dropouts, to produce a successful airplane controlled by a pilot. The Wright brothers were self-educated and very experienced with several types of technologies when they began their efforts to produce an airplane. Having worked as bicycle mechanics, they understood the importance of several technologies working together to create one particular design, as well as the significance of balance. The brothers worked well together, learning from past attempts at aviation, and drawing from other’s findings, in addition to discovering many of their own. One of the most distinct differences in their attempt from other aviators was that the brothers began by first learning to fly and control the airplane in glider fo...

Forensic Toxicology Essay

1. What are the three areas covered by forensic toxicology? Toxicology covers post-mortem drug testing, workplace drug testing and investigations into contraband materials. 2. Name six specimen types that are often tested in forensic toxicology. Under what circumstances is each specimen preferred? Blood – When testing for DUI’s, and two samples for every death case. Urine – Preemployment drug testing and is preferred over blood as its eacsy to collect large amounts. Bile and liver fluid – Useful for identifying certain types of drugs Hair – Preemployment testing and is advantageous for looking further back in time Oral fluid – Provides the same benefits of urine without invasion of privacy Breath – Used for preliminary test on highways 3. Name the NIDA 5. Draw a table showing the following characteristics of each drug: structure of a representative molecule, drug group, symptoms of overdose and drug source. National Institute on Drug Abuse 5 cites the following drugs 4. Name several groups of medicinal drugs often involved in fatalities. What characteristics render a drug most likely to be associated with overdose deaths? Sedative hynotics, cardioactive agents, antipsychotic agents, antiepileptic drugs and antidepressants. Miss use, or organ damage leading to failure of metabolism. 5. A 210-pound male consumes three highballs each of which was made with 2 ounces of 80 proof whiskey. What is the expected peak in his blood alcohol concentration? His blood alcohol concentration would raise by less than 0.06% as he is larger than an average male. 6. Name three methods for drug screening describe the advantages and disadvantages of each. Name Advantages Disadvantages Immunoassays High sensitivity Not 100% specific Thin Layer Chromatography Can identify hundreds of compounds in one run and is inexpensive Labour intensive and highly technical Ultraviolet-Visible Spectrophotometry Reliable compound recognition Cannot identify less specific features 7. Contrast gas chromatography with and without a mass spectrometer detector. Describe the advantages of the latter technology. Gas chromatography without a mass spectrometer detector relies solely on retention time however the use of a mass spectrometer detector allows for all components of a mixture to be separated. The advantages of mass spectrometer detectors are that it’s often highly unique and provides a fingerprint of the molecule and therefore one can use both the retention time and unique mass spectrum in order to identify substances. 8. What are three methods of metal analysis? Which is the optimal method and why? Three of the methods of metal analysis are colormetric assays, Atomic Absorption Spectrophotometry and neutron activation analysis however inductively coupled plasma-mass spectrometry is the optimal method as it is the most modern and of very high quality. 9. Describe the process of interpreting drug results in the context of preeemployment drug testing. Why is drug testing for employed individuals more difficult? Preemployment drugs test usually use the person in question’s urine, results are interpreted by comparing the level measured to an acceptable baseline. These baselines are not set at 0 because even second hand exposure can lead to trace amounts being metabolised and shown in the urine. Drug testing employed individuals is more difficult as it is usually in the context of confirming that drug abuse was the cause for erratic behaviour, this involves a blood test rather than urine, and further to this there is no agreed level of drug in a system that can be classed as a  Ã¢â‚¬Å"cause† for behaviour. 10. In a published case, an elderly woman with cancer dies. Three fentanyl patches are found on her body. Discuss the investigation of her death with respect to factors that would be significant to the forensic toxicologist in arriving at the cause and manner of death. The patches would be collected as evidence and tested for how much of the active ingredience was still present in the patches and two post mortem blood tests would be taken, one from the heart and one from an extremity, potentially the sites that the patches were applied to would be examined or swabbed also. The main factor in establishing the cause of death would be blood test results.

A Brilliant Mind - A Man, His life, His Literature Aldous Huxleys writing of Brave New World, Island, Doors of Perception and Heaven and Hell in relation to his life

A Brilliant Mind - A Man, His life, His Literature Aldous Huxleys writing of Brave New World, Island, Doors of Perception and Heaven and Hell in relation to his life Throughout the ages of mankind, different things motivate people, directly or indirectly relating to their lives. They mold this motivation into what they wish to do, and the mark they wish to leave in life. This concept is directly related to authors, whom almost always use their life to express their feelings, their ideas, or a point they wish to make. Aldous Huxley, primarily know for his works Brave New World, Island, Doors of Perception and Heaven and Hell, exemplifies this concept to the highest degree. Huxley creates novels directly pertaining to his personal experiences, family, government, and society in general. People have interpreted his works in different ways, but many of his novels are mainly straightforward and satirical, often criticizing or poking fun at one of more aspects of life. His experimentation with drugs have been a major influence in his writing, mainly portrayed in Island, Doors of Perception and Heaven and Hell.Brave New World StartHuxley uses his ideas and surroundings and melds them into magnificent works of literature that have left a major mark on society, past, present, and most definitely will leave some influence on the future, like his most famous novel Brave New World.Huxley wrote Brave New World in 1931. He creates a negative Utopian society, which has a wide variety of influences instilled within its pages. He uses themes pertaining to his life, government and society in his greatest novel.Huxley was brought up into a high-class, wealthy family. During his day, England had a very strong class structure. An even stronger class structure is shown in Brave New World, where humans were produced to be an Alpha, or a Beta, or so on, Alpha being the highest. These classes where mentally engineered to serve in their class, and would be happy serving in it.

In life many choices

In life many choices, although they seem very minor, are a major key factor in the outcome of many situations. The story Oedipus Rex proves this thesis. We learn that one choice based on the bad advice of someone who claims to know everything, inevitably leads to a disaster. For example, imagine You are talking to your best friend on the phone and she tells you that she visited this psychic, who gave her the best advice on how to deal with her two timing boyfriend. You decide after this interesting conversation to find out if your boyfriend is being faithful. You phone this so called gifted psychic, who then describes your boyfriends appearance accurately, she tells you that she sees him with this beautiful blond at his work place and that he is embracing her with flowers in his hands. You say a tearful goodbye to the psychic and then get of the phone, as you are about to place the phone down the door bell rings. You open the door and it just happens to be your two-timing boyfriend, who is holding a bouquet of lovely red roses , but you fail to notice them, because of your emotional torment after speaking to the psychic. You take the flowers that he gives you and you hit him over the head with them; while shouting its over you cheating sob. He leaves you confused and goes back to his office to try to bury his troubles in his work, while he is looking through his files one of his fellow employees who happens to be a beautiful blond, takes pity on him and asks him what is wrong. He tells her and she takes th

Walgreen Company and CVS (Caremark Corporation).Comparison of Case Study

Walgreen Company and CVS (Caremark Corporation).Comparison of Financial Statements - Case Study Example On the basis of competitive advantage, both companies have the following similarities: both have taken technology as a means to gain competitive edge in the market. As a market leader, Walgreen Company has shown great drive through innovation by being the first to develop prescription containers which are child resistant. It was also among the initial drugstores to employ the use of satellite based technology in connecting pharmacy related systems. Brand equity has been enabled by the use of technology and currently it is among the finest drugstore chains in terms of convenience and quality to its customers. Innovation practices of Walgreen Company have had an impact on its sales over the past few years and it has remained to be the leader in the drugs and food industries. Convenience is the most sought attribute by many customers and this has been portrayed by the company as compared to their close rivals CVS. As a result, it has proved to be the leader in the drugs business based o n its growth in earnings, sales and market share among others. All this have been brought a result of technology innovation that allows the customers to order the drugs online and they obtain them in convenient stores in the countries that they operate (Dietz, 2012). On the other hand, CV has also utilized Information technology in its attainment of the competitive advantage among its rivals. Being in a market where Walgreen Company is the market leader in the provisions of quality and convenient drugs, it had to invent ways and techniques to stay in the market. In all its 6200 outlets, the company improved its customer relationships that were achieved through technology innovation. A survey was carried in 2002 and it was realized that customer’s prescription refills were being delayed as a result of delays in insurance processing. The management then employed information technology that will enable customer’s concerns to be sorted there and then before the customer le ft. After few years there was recorded an improved customer satisfaction. This was achieved through the customer relationship management system by use of cloud computing as all the locations and outlets shared patient’s data and information could be assessed from any outlet (NetStandard, 2012). Walgreen Company also is at the top of its competitors due to its locality. They are known for their superior locations due to the organic strategy that has given the company the opportunity to choose good locations to initiate more stores. Walgreen stores stand in certain locations alone, and this has enabled the drug store to expand into a 24-hr operated company in the recent financial years. The locations are beneficial to the drug store because more profits have been realized through profits as compared to the traditional strip centers. It is more advantageous since it is easy to copy competitive strategies for other companies and location is not easily copied by competitors (Walgr eens Co, 2013). On the other hand, CVS has also its competitive advantages through the ability to serve and offer additional services to their customers. They have a Maintenance Choice Program that enables its customers to save some cash and receive a 90day supply of drugs that they use for their maintenance at all the CVS retail outlets other than from the Care mail service pharmacy. This has enabled most of the customers to reduce the duration between receiving the drugs that they want. CVS also offers benefits to its customers. Through the Extra Care loyalty card program customers receive discounts and other offers which are usually printed on the consumer’

Analysis of Annual Audited Report for Boeing Corporation Assignment

Analysis of Annual Audited Report for Boeing Corporation - Assignment Example Over its eventful history, the company has been responsible for a number of innovations like the Boeing B-1, B-8 and Monomail, Model C, Boeing 80 and the 737. Boeing earned a profit of $4.018 billion for the year ended December 30, 2011 and had total assets of $79.986 billion on the same date. Since 2005, the company’s Chairman, President and CEO have been W. James McNerney Jr. The company has a total of 164,545 employees worldwide and the top 1.5 % of them go through the Technical Fellowship program, which sets the technical direction for the company. We will now move on to the analysis of Boeing’s financial statements as given in their Audited Annual Reports for 2011. Their accounts have been audited by Deloitte & Touche LLP, one of the Big Four accounting firms in the world. The report is unqualified and this means that Boeing Company has met the financial standards for record keeping and presentation as required by the FASB and other relevant authorities. Analysis o f Net Income and Cash Flows According to the financial statements for the year ended 30 December 2011, Boeing has reported net income from sales of products and services for fiscal year 2011 of $ 4.018 billion. According to their Consolidated Statement of Cash Flows, cash provided from operating activities for 2011 was $5.844 billion (Boeing Annual Report 2011, 55). The difference between the two numbers can be explained on the basis of accrual accounting principles where revenue is recognized when it is earned and expenses are recognized when they are incurred (Porter & Curtis, 2013). Meigs, Meigs and Meigs further distinguish the importance of assessing operating activities through the measure of operating cash flow. Using accrual-based net earnings can lead to ambiguous performance indications, unless a company can convert its revenues/profits into cash (Meigs et al., 1995). Thus from a comparison of Boeing’s net earnings and net cash from operating activities in 2011, it can be concluded that the company is effectively converting their profits into cash. Ratio of Net Income to Net Revenue Looking further at the Consolidated Statement of Earnings, the following figures give a comparison of Boeing’s Net earnings to Net sales for the three years ending in December 2009, 2010 and 2011 respectively. All dollar amounts have been shown in millions: 2011 2010 2009 Net Earnings $4,018 $3,307 $1,312 Net Sales 68,735 64,306 68,281 Ratio 5.84% 5.14% 1.92% (Source: Boeing Annual Report, 2011) Wood and Sangster (2008) state that an efficient business is one who can keep the costs of providing their products or services relatively low compared to their selling price of those products or services. That said, the numbers in the above table are indicative of a fairly efficient business. While Boeing’s net sales had decreased from $68 billion in 2009 to $64 billion in 2010, yet the company managed to increase its net earnings from $1.3 billion to $3.3 bi llion over 2009-2010. The net sales and net earnings both show an increase in 2011 being $68 billion and $4 billion respectively so the company has once again done well Company Assets A further inspection of the Boeing Company’s Consolidated Balance Sheet for 2011 shows that their three largest assets are Inventories ($32.24 billion), Cash and cash equivalents ($10.049 billion),